I'm a big fan of one-liners and phrases old men say when giving advice. I always mishear lyrics.
I love the density of the city and the solitude of the country, and the freedom they both give you in different ways.
My mind is always racing and I try to keep a full plate, with a glass half full mentality. I believe creativity and critical thought breed more of the same and go hand in hand.
I’m not only trying to follow my passion but develop a passion for everything I do.
TITLES ARE HARD
Art Director, Brand Manager, Producer, Content Creator, Creative Director, or Marketing Manager.... the list goes on and on, however they all have one thing in common in a small company -
YOU ARE THE STORY TELLER
Responsible for all content creation and execution. Excellent team leadership skills to direct, execute, delegate projects in a organized and efficient manner while allowing for creative freedom and ideas to flow. Accustomed to turning around projects in a fast-paced and deadline heavy environment.
Concept, produce, and style e-commerce content to maintain brand integrity, both visually and vocally, across all omni-media channels including website, email marketing, packaging, mobile app, social media and all third party needs. Excellent team leadership skills to direct, execute, delegate projects in an organized and efficient manner while allowing for creative freedom and ideas to flow.
- Create and manage departmental budgets, marketing plans, and calendars.
- Managed all digital marketing and social media included Facebook, Instagram, Twitter, Tumblr, Pinterest, and Polyvore.
- Write and produce relevant copy for all media outlets and site needs.
- Accustomed to turning around projects in a fast-paced and deadline-heavy environment.
- Established and executed creative and marketing strategies to increase sales and brand awareness.
- Implemented marketing and sales strategies based on data and analytics in unison with other department needs.
- Directed and manage 60 plus brands to create on-brand visuals and graphics in tight weekly timeline.
- Hire and manage all contract needs including graphic design, photographer, MUAH, etc.
"sea - echo" LIKE OCEAN WHISPER
S E A E C H O is a vessel that carries the energy of every new day into loving objects you can't help but feel connected to. Right now it's bags and accessories, tomorrow it's everything that makes your heart skip a beat.
Handcrafted accessories with a focus on handbags made in Portland, Oregon. Designed and created with domestically sourced materials including Pendleton Wool and leather. Designed, managed and built brand with product being sold domestically and internationally in 30 plus stores. Worked with local manufacturing for production. Created calendar for seasonal collections as well as one-of-a-kind capsule collections for pop-ups, holiday, and The Museum of Modern Craft.
IF you lick the cookie, it's yours.
Designed and produced seasonal collections for private label brand YES. Independently and as a team, conceived and designed fashion-forward, trend driven footwear. Traveled extensively to China to work with factories through concept, design and development, and to source and develop materials. Established tech and spec packs to ensure highest level of communication and quality. Developed cost and margins to executed sales strategy to take private label brand to wholesale distribution to retailers globally. Attended domestic and international trade shows placing product in top-tier retailers globally.
Created and managed sales calendar, marketing plan and seamless brand identity from the ground up. Executed and maintained all brand materials including lookbooks, line sheets, packaging, inserts, website and social media content
YES, STUSSY X SOLESTRUCK, TO BE ANNOUNCED, I DESIRE THE THINGS THAT WILL DESTROY ME, LOVE+MADE x SOLESTRUCK, BLACK MILK X SOLESTRUCK, DARKDRON
Collaborated with established brands to create private label and branded goods. Worked closely with and traveled to overseas factories to ensure the best product, cost-margin, quality and timely deliveries. Sourced all materials, trim, and hardware to meet customers needs, as well as created spec sheets, tech packs and fulfilled all factory needs. Designed and developed in-house lines with different points of view for multiple seasons, including packaging and paper goods for market.
Consulted on design, packaging and logos, and website and social media content and best practices. Built lasting relationships and felt truly at home in this role.